Campaign Manager – Drive App Growth Performance App Growth

App Growth | User Acquisition | Client Management| Publisher Management
Europe: Appiness's main office is in Amsterdam but you can work from any of our offices in Berlin /Munich/London
Hybrid | Mid–Senior Level
 
We are not hiring a campaign executor.
We are hiring a performance driver.

Appiness is an AI-powered App Growth Partner turning app users into shoppers.
We deliver incremental, accountable post-install growth. Not cheap installs.
Now we are looking for the person who will own and scale campaigns performance across our supply ecosystem.
This role is for someone who understands user acquisition — and knows how to make it profitable.

Your Mission

Manage and scale high-performance UA campaigns that:

Drive profitable user growth (CPI / CPA targets)
Allocate budgets intelligently across publishers and traffic sources
Continuously optimise towards incrementality and quality
Maximise ROAS and post-install performance

You own performance. Fully.

What You Will Do
Own Campaign Performance
Manage brand budgets across multiple publishers and traffic sources
Optimise campaigns daily based on CPI / CPA / post-install KPIs
Shift budgets aggressively towards top-performing sources
Identify and scale winning channels
Cut underperforming spend fast
No “set and forget.”
No tolerance for inefficient spend.
 
Work Directly with Supply
Build strong relationships with publishers and traffic partners
Negotiate placements, volumes, and pricing
Push partners for performance improvements
Test new traffic sources continuously
Unlock scale where others can’t
 
Drive Data-Led Optimisation
Analyse performance deeply (cohorts, LTV, retention, events)
Work with MMP data (Adjust / AppsFlyer or similar)
Understand attribution, incrementality, and post-install signals
Translate data into clear optimisation actions
Iterate fast

Act as a Growth Partner to Clients
Understand client goals and business models
Align campaign strategy with growth objectives
Provide clear performance insights and recommendations
Be accountable for results — not just delivery

How Success Is Measured
Hitting and beating CPI / CPA targets
Strong post-install performance (LTV / ROAS)
Efficient budget allocation across sources
Scalable campaign growth
Clear, consistent performance improvement
We care about performance.
We care about profitability.
We do not care about vanity metrics.ü  Drive profitable user growth (CPI / CPA targets)
ü  Allocate budgets intelligently across publishers and traffic sources
ü  Continuously optimise towards incrementality and quality
ü  Maximise ROAS and post-install performance

• You own performance. Fully.

Who You Are

ü5+ years in mobile app user acquisition

üExperience at an app agency, brand, or MMP (Adjust / AppsFlyer or similar)

üStrong understanding of the mobile growth ecosystem

üHands-on experience managing publisher / traffic source relationships

üDeep performance mindset (CPI / CPA / ROAS driven)

üHighly analytical and commercially sharp

üProactive and ownership-driven

You are not reactive.

Youare not waiting for instructions.

You are not afraid to make decisions.

You like pressure. 

Not For
Junior campaign managers
Pure account managers
Brand marketers without performance experience
General digital marketing profiles
Anyone without deep app UA knowledge

Why This Role Matters
Campaign performance is at the core of Appiness.
Your impact is direct: Client results | Revenue quality| Scalability of the business| Reputation in the market
This is not a maintenance role. It is ownership of performance.
If you are someone who knows how to drive app growth — and wants real impact — we should talk.
As part of Tradedoubler Group, Appiness is a truly global force, with offices across 10+ countries. Our team? Diverse, creative, and endlessly collaborative—bringing together brilliant minds from all over the world to shape the future of digital growth.
 
 
Company Description
Tradedoubler, established in Stockholm in 1999, is Europe's no. 1 Partner Marketing network. We provide Partner Marketing and Tech Solutions across 90+ countries, fostering partnerships between Brands and Publishers. Our platform offers various programs like Partner Programs, Influencer Programs, SaaS Partner Marketing, Lead Generation, and App Marketing.
appiness.net | tradedoubler.com